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Should Your CFO Be on Your Email and Fax List?
One of the most important functions of a CFO is to provide contact info to key decision-makers when needed. Many corporations create email lists as a way to solicit customers or potential clients, and then use these lists to contact these people for the ultimate purpose of sales. However, there are times that contact info may not be available from the lists created by the CFO. For example, when you are on vacation, you may not have any messages in your Inbox. If you do not have an email address that you can use to contact your vendors, you may need to contact them via phone, fax, or through other methods in order to get your contact info.
If you use a CFO mailing database, you can easily ensure that you will always be able to reach key CFO executives and members of the board when you need to. If your company is large enough to have its own in-house group, it can be extremely helpful. However, many smaller companies cannot afford to maintain their own list in-house. Because email contact information is so critical to lead generation, the CFO should have email addresses that are not only listed in the business’s directory but are also linked to email lists maintained by the lead generation firm.
The CFO database should contain contact information for all CFO employees and their direct phone numbers. This way, the CFO can be contacted for questions and concerns, and direct phone numbers can be easily verified. Some firms use estimated reading time to determine the approximate number of emails that a CFO should be receiving. This is a great way to make sure that you are not wasting your company’s money by sending emails to people who have not actually opened them.
Because the CFO typically has direct access to the CFO staff, it is important to be able to reach them at any time. Because of this, the database should contain email addresses that can be verified. This can be done by simply checking with the hosting service for the CFO database. Because the hosting service will store the contacts, it will be easier for your staff to find them, as well as verify the information that they contain. In addition, if the hosting company is the same company that provides your company’s email service, the addresses will be very easy to match up. It will also help to monitor the accuracy of the CFO database, which will help to ensure that your CFO’s contact information is properly added to it.
The CFO database should also include top executives’ email addresses and corresponding phone numbers. These details should be easy to find. In fact, if you have access to the top CFOs in your company, it will often be much easier and less time-consuming for your CFO to send out communications to the members of his or her staff. Because CFOs are typically the ones issuing communications from the company, it can often make sense to allow them to send them to the appropriate recipients via email. Additionally, it will be easy for the CFO to update his or her staff about key meetings and important upcoming events via email. For these reasons, having a comprehensive list of the names, phone numbers, and email addresses of top CFO officers is important to your company.
One of the things that you will want to look for when you are trying to get an accurate CFO database is an estimate of estimated reading time. If your CFO sends emails to the right people on time, it can actually have a strong positive effect on customer perceptions. A company that routinely meets its projected reading time for emails will generally receive more customer satisfaction and referrals. Asking your CFO about his or her estimated email reading time will help you find out whether the information provided by your CFO is accurate, and will help you determine whether your CFO should be included on your email-and-fax list.