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Emergency Physicians – Using Emergency Physicians Mailing List and Multichannel Marketing to Increase Patient Contact

Emergency Physicians have long complained about not having an email list that is responsive or even usable. This has been a problem for many years and one that companies like Microsoft and Google have been trying to resolve by providing their product, the email list management program Outlook. The basic concept is that the better the email database the more responsive the site is going to be. This means having a large number of doctors on a professional email list that is both reliable and accurate.

Emergency Physicians often contact their patients through the internet and they want access to their email database in order to respond to each patient with an appropriate note. An accurate and regularly updated electronic mailing list provides you with real-time access to the medical professionals’ email inboxes. Your ability to instantly identify qualified patients and make them feel important is a crucial part of your job as an Emergency Physician. Utilized correctly, your email database will also increase your conversion rate and improve your ROI because of the direct contact information that you can provide to every patient.

The electronic database of patients’ emails addresses used by Emergency Physicians is much more than a handy contact list for physicians. The database allows seamless communication between your staff and your patients, whether it’s scheduling or receiving their vital signs or having a heart-to-heart talk about how to handle the perils ahead. Emergency Physicians need access to their own mailing address list to ensure their correspondence reaches every patient appropriately, but they want to make sure that every aspect of the contact information is correct. By having an electronic database that is as updated and accurate as possible, your healthcare industry can benefit greatly from this new model of communication.

Emergency Physicians have long complained that the marketing and advertising opportunities provided by pharmaceutical companies keep them from promoting their services to their patients. Pharmaceutical sales representatives are often the only face the patient has in the office, so they are often not given the opportunity to make themselves feel welcome by pitching the benefits of their product to patients. This keeps Emergency Physicians in the dark as to what their patients need to know about their healthcare system and the opportunities that are available to them through electronic medical records and electronic databases. By partnering with healthcare mailing lists, you can gain access to patient demographics and medical information, which can allow you to address specific issues that are unique to your area of practice and can help your patients feel that you value their health.

Emergency Physicians also rely on a third network for medical information. While you might want to maintain separate lists for each area of medicine, keeping separate lists for marketing and advertising, you can achieve far more control over who your patients contact. If you partner with a marketing and advertising company, they can take care of contacting your leads. For you, this means that all of your emails will be sent to your own opt-in list, keeping you from dealing with potentially troublesome subscribers who have not signed up for your mailing list. If your patients have access to marketing tools such as email campaigns, phone calls, and websites, you are far more likely to retain their attention. This type of partnership can go a long way towards strengthening your ties with your patients and helping you make smart, effective advertisements.

Emergency Physicians have other options for creating their own contact list besides bulk mailings and electronic databases. If you want to promote your services without having to use your very own database, consider developing an opt-in email address and offering your patients ways to unsubscribe. You can also offer them the option to opt-in using a phone call or online form. By doing this, you will provide the means for people to communicate with you even when they do not want to receive your emails. In addition to keeping your list updated with your most current patients, this method allows you to ensure that it stays opt-in, allowing you to maintain contact with people who want to hear from you. This type of multichannel marketing campaign can deliver on the promise of a responsive patient base through multiple streams of communication.